The P Tea Stop

The P Tea Stop is a campaign for Public Transport Victoria (PTV), a comfy pop up space that appeared at several universities in Victoria. This aimed to connect with Gen Z to have positive conversations about the public transport network. Inspired by Gen Z's love of tea, the designs interweave a mix of public transport and tea illustrations to highlight PTV as fun and playful, encouraging students to 'spill the tea' about PTV. As well as receiving cups of tea, students were able to score free merch in the form of beanies, notebooks, stickers and so on.